Blog 7 - The month of baby related train incidents. Coincident?
Besides the big natural disasters--earthquake, that caused many to be frantic and worried, these baby related train incidents are shocking events as well, at least to me.
On the 16 October 2009, a six-month-old boy had miraculously survived a train that was seen slamming into his stroller after it rolled off an Australian railway platform. The collision happened when the train pulled up to Ashburton station, in a Melbourne suburb. It was captured that the boy's mother actually took her hands off the stroller's handles and failed to notice as it slowly edged towards the tracks.
Credit : MrCapellad, youtube
Another event which dated 8 October 2009, reported that a newborn baby had slipped through the discharge chute and falling onto the tracks after being delivered in the toilet of a moving Indian train. Fortunately, she survived and remained unhurt.
Media as always, consists of the agenda setting function; for these cases, it is to caution people of such incidents so as to prevent them from happening again. There are actually ways for the media to set their agenda. In this case, an unobtrusive issue is chosen as it will have a great effect on the public, especially relating mostly to those families who have babies. Another method to act upon is the tone of media coverage. For these issues, it is essential that the tone must be serious in order to highlight to the public that this is not a joking matter since it concerns life and death.
Personally, I think that it is evident to a large extent that the application of theory of media determinism founded by Marshall McLuhan is appropriate here. Although I agree that these issues themselves are sufficient to grab people’s awareness, if the avenue used to send this message across to the public is not sufficient or good enough, the majority will most likely remain unaware. For instance, if the medium, in this case, television and online videos, were to put these 2 incidents side by side, then the importance of the message will be intensified and thus, it will be more effective in increasing people’s awareness of such incidents. Hence, it is very true that the medium is vital as the saying goes “The Medium is the Message”.